Publications
Publications
- February 2014 (Revised September 2014)
- HBS Case Collection
The Munich Oktoberfest: From Local Tradition to Global Capitalism
By: Juan Alcacer
Citation
Alcacer, Juan. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Teaching Note 714-468, February 2014. (Revised September 2014.)