Publications
Publications
- 20 Jun 2013
The New Competitive Advantage: Creating Shared Value
Abstract
The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012).
Keywords
Citation
Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." ZfU Seminar, ZfU International Business School, Zürich, Switzerland, June 20, 2013.