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The New Competitive Advantage: Creating Shared Value

By: Michael E. Porter
  • Language:English
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Abstract

This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report (World Economic Forum), "Clusters and the New Competitive Agenda for Companies and Governments" in On Competition (Harvard Business School Press, 2008), "Creating Shared Value" (Harvard Business Review, Jan 2011), the Social Progress Index Report (Social Progress Imperative) and ongoing related research.

Keywords

Society; Brazil

Citation

Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Tetra Pak Customer Event, Tetra Pak, Sao Paulo, Brazil, November 5, 2013.

About The Author

Michael E. Porter

Strategy
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