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Competitive Advantage: Enduring Ideas and New Opportunities

By: Michael E. Porter
  • Language:English
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Abstract

This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition (Harvard Business Review,2008).

Keywords

Strategy; Canada

Citation

Porter, Michael E. "Competitive Advantage: Enduring Ideas and New Opportunities." Rotman Life-Long Learning Conference for Leaders, Rotman School of Management, Toronto, Canada, June 22, 2012.

About The Author

Michael E. Porter

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