The Importance of Being Strategic

Michael E. Porter

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Other Article | Balanced Scorecard Report | March–April 2002

The Importance of Being Strategic

by Michael E. Porter

Abstract

At the Balanced Scorecard Collaborative's recent North American Summit, Michael E. Porter, Bishop William Lawrence Professor at Harvard Business School, addressed the question "Is the world changing too fast for companies to have a long-term strategy?" "No," said Porter, a preeminent strategy expert; in the wake of the dot-com shakeout, strategy is more important than ever. See why he says this, and read the accompanying sidebar, "What Strategy Isn't."

Keywords: Strategy;

Format: Print

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Citation:

Porter, Michael E. "The Importance of Being Strategic." Balanced Scorecard Report 4, no. 2 (March–April 2002): 9–11.

About the Author

Michael E. Porter

Bishop William Lawrence University Professor

Strategy

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The Importance of Being Strategic

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