Publications
Publications
- March–April 2002
- Balanced Scorecard Report
The Importance of Being Strategic
Abstract
At the Balanced Scorecard Collaborative's recent North American Summit, Michael E. Porter, Bishop William Lawrence Professor at Harvard Business School, addressed the question "Is the world changing too fast for companies to have a long-term strategy?" "No," said Porter, a preeminent strategy expert; in the wake of the dot-com shakeout, strategy is more important than ever. See why he says this, and read the accompanying sidebar, "What Strategy Isn't."
Keywords
Citation
Porter, Michael E. "The Importance of Being Strategic." Balanced Scorecard Report 4, no. 2 (March–April 2002): 9–11.
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