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Menú Estratégico—El Arte de la Guerra Competitiva [Strategic Menu—The Art of the Competitive War]

By: Julian Villalba and Juan Alcacer
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Citation

Villalba, Julian, and Juan Alcacer. Menú Estratégico—El Arte de la Guerra Competitiva [Strategic Menu—The Art of the Competitive War]. Caracas: Ediciones IESA (Instituto de Estudios Superiores de Administración), 1996, Spanish ed.

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Juan Alcacer

Strategy
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