Publications
Publications
  • March 2014 (Revised April 2014)
  • Teaching Note
  • HBS Case Collection

23andMe: Genetic Testing for Consumers (A) and (B)

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:6
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Citation

Quelch, John A. "23andMe: Genetic Testing for Consumers (A) and (B)." Harvard Business School Teaching Note 514-106, March 2014. (Revised April 2014.)

About The Author

John A. Quelch

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