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  • February 2014 (Revised August 2014)
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3D Systems

By: Karim R. Lakhani and David Lane
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D printing for consumers, despite a plethora of potential opportunities.

Keywords

3D Printing; Business Ecosystems; 3D Systems; Growth and Development Strategy; Marketing Strategy; Copyright; Two-Sided Platforms; Product Development; Customization and Personalization; Manufacturing Industry

Citation

Lakhani, Karim R., and David Lane. "3D Systems." Harvard Business School Case 614-035, February 2014. (Revised August 2014.)
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About The Author

Karim R. Lakhani

Technology and Operations Management
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Related Work

    • February 2014 (Revised August 2014)
    • Faculty Research

    3D Systems

    By: Karim R. Lakhani and David Lane
Related Work
  • 3D Systems By: Karim R. Lakhani and David Lane
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