Publications
Publications
  • January 2014 (Revised March 2014)
  • Teaching Note
  • HBS Case Collection

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:5
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Keywords

Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Public Administration Industry; Communications Industry; Japan

Citation

Quelch, John A. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Teaching Note 514-100, January 2014. (Revised March 2014.)

About The Author

John A. Quelch

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