Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2014 (Revised June 2014)
  • Supplement
  • HBS Case Collection

23andMe: Genetic Testing for Consumers (B)

By: John A. Quelch and Margaret L. Rodriguez
  • Format:Print
  • | Language:English
  • | Pages:5
ShareBar

Abstract

Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty.

Keywords

Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Biotechnology Industry; Consumer Products Industry; United States

Citation

Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.)
  • Purchase

About The Author

John A. Quelch

→More Publications

Related Work

    • March 2014 (Revised April 2014)
    • Faculty Research

    23andMe: Genetic Testing for Consumers (A) and (B)

    By: John A. Quelch
    • January 2014 (Revised June 2014)
    • Faculty Research

    23andMe: Genetic Testing for Consumers (B)

    By: John A. Quelch and Margaret L. Rodriguez
Related Work
  • 23andMe: Genetic Testing for Consumers (A) and (B) By: John A. Quelch
  • 23andMe: Genetic Testing for Consumers (B) By: John A. Quelch and Margaret L. Rodriguez
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College