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  • January 2014 (Revised August 2020)
  • Case
  • HBS Case Collection

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media.

Keywords

Information Technology; Marketing Strategy; Social Media; Technology Industry; United States

Citation

Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)

About The Author

Rohit Deshpande

Marketing
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