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  • January 2014 (Revised March 2014)
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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)

By: Juan Alcacer and Nancy Hua Dai
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transporting the parts to Sanand, or building a stand-alone facility in Sanand. Factors like cost, quality, speed, and risk needed to be considered for this decision which had impact on profitability and customer satisfaction. Which option should FAPA choose?

Keywords

Foreign Investment; International Business; Location Strategies; Global Strategy; Supply Chain

Citation

Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)." Harvard Business School Case 914-014, January 2014. (Revised March 2014.)
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About The Author

Juan Alcacer

Strategy
→More Publications

Related Work

    • January 2014
    • Faculty Research

    Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)

    By: Juan Alcacer and Nancy Hua Dai
    • February 2014
    • Faculty Research

    Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) and (B)

    By: Juan Alcácer
    • January 2014 (Revised March 2014)
    • Faculty Research

    Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)

    By: Juan Alcacer and Nancy Hua Dai
Related Work
  • Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B) By: Juan Alcacer and Nancy Hua Dai
  • Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) and (B) By: Juan Alcácer
  • Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) By: Juan Alcacer and Nancy Hua Dai
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