Publications
Publications
- January 2014 (Revised March 2014)
- HBS Case Collection
Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)
By: Juan Alcacer and Nancy Hua Dai
Abstract
In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transporting the parts to Sanand, or building a stand-alone facility in Sanand. Factors like cost, quality, speed, and risk needed to be considered for this decision which had impact on profitability and customer satisfaction. Which option should FAPA choose?
Keywords
Citation
Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)." Harvard Business School Case 914-014, January 2014. (Revised March 2014.)
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