Case | HBS Case Collection | January 2014 (Revised March 2014)

Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)

by Juan Alcacer and Nancy Hua Dai

Abstract

In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transporting the parts to Sanand, or building a stand-alone facility in Sanand. Factors like cost, quality, speed, and risk needed to be considered for this decision which had impact on profitability and customer satisfaction. Which option should FAPA choose?

Keywords: foreign investment; international business; global strategy; Location strategies; supply chain; Global Strategy; Supply Chain;

Language: English Format: Print 22 pages EducatorsPurchase

Citation:

Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)." Harvard Business School Case 914-014, January 2014. (Revised March 2014.)

Related Work

  1. Supplement | HBS Case Collection | January 2014

    Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)

    Juan Alcacer and Nancy Hua Dai

    The case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels.

    Keywords: foreign investment; organizational alignment; strategic decision making; Motivation and Incentives; Communication; Organizational Structure; Decision Making; Business Processes; Foreign Direct Investment; Manufacturing Industry; Auto Industry; Gujarat;

    Citation:

    Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)." Harvard Business School Supplement 914-015, January 2014.  View Details
    CiteView DetailsPurchase Related

  3. Case | HBS Case Collection | January 2014 (Revised March 2014)

    Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)

    Juan Alcacer and Nancy Hua Dai

    In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transporting the parts to Sanand, or building a stand-alone facility in Sanand. Factors like cost, quality, speed, and risk needed to be considered for this decision which had impact on profitability and customer satisfaction. Which option should FAPA choose?

    Keywords: foreign investment; international business; global strategy; Location strategies; supply chain; Global Strategy; Supply Chain;

    Citation:

    Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)." Harvard Business School Case 914-014, January 2014. (Revised March 2014.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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Juan Alcacer
James J. Hill Professor of Business Administration
Strategy

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