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  • January 2014 (Revised January 2017)
  • Supplement
  • HBS Case Collection

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
  • Format:Print
  • | Language:English
  • | Pages:3
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Abstract

This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.

Keywords

Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry

Citation

Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (B)." Harvard Business School Supplement 614-043, January 2014. (Revised January 2017.)
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About The Author

Karim R. Lakhani

Technology and Operations Management
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Related Work

    • March 2015
    • Faculty Research

    Nivea (A) and (B)

    By: Karim R. Lakhani and Greta Friar
    • January 2014 (Revised January 2017)
    • Faculty Research

    Nivea (B)

    By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
Related Work
  • Nivea (A) and (B) By: Karim R. Lakhani and Greta Friar
  • Nivea (B) By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
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