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  • January 2014 (Revised June 2020)
  • Case
  • HBS Case Collection

The Rise and Fall of Nokia

By: Juan Alcacer, Tarun Khanna and Christine Snively
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category—the smartphone—immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?

Keywords

Mobile Phones; Smartphone; Telecommunications; Mobile and Wireless Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry; Asia

Citation

Alcacer, Juan, Tarun Khanna, and Christine Snively. "The Rise and Fall of Nokia." Harvard Business School Case 714-428, January 2014. (Revised June 2020.)
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About The Authors

Juan Alcacer

Strategy
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Tarun Khanna

Strategy
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Related Work

    • March 2014
    • Faculty Research

    The Rise and Fall of Nokia

    By: Juan Alcácer
    • January 2014 (Revised June 2020)
    • Faculty Research

    The Rise and Fall of Nokia

    By: Juan Alcacer, Tarun Khanna and Christine Snively
    • November 2020
    • Faculty Research

    The Rise and Fall of Nokia (Abridged)

    By: Juan Alcácer and Tarun Khanna
Related Work
  • The Rise and Fall of Nokia By: Juan Alcácer
  • The Rise and Fall of Nokia By: Juan Alcacer, Tarun Khanna and Christine Snively
  • The Rise and Fall of Nokia (Abridged) By: Juan Alcácer and Tarun Khanna
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