Digital Marketing Strategy

By: Thales Teixeira

Format:Print
| Language:English

Abstract

Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers.

Keywords

Digital Marketing; Brands And Branding; Marketing

Citation

Teixeira, Thales. "Digital Marketing Strategy." Harvard Business School Course Overview Note 514-087, December 2013.

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Abstract

Keywords

Citation

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