Grupo Beta San Miguel

David E. Bell; Natalie  Kindred

Case | HBS Case Collection | December 2013

Grupo Beta San Miguel

by David E. Bell and Natalie Kindred

Abstract

In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for auction. His decision will be informed by dynamics in the North American sugar market—NAFTA affords Mexico unique duty-free access to the U.S.—as well as the world sugar market and other major sugar-producing countries, especially Brazil.

Keywords: Mexico; Jose Pinto; Beta San Miguel; Polycrom; sugar; world sugar trade; NAFTA; Strategy; Trade; Futures and Commodity Futures; Agribusiness; Price; Agriculture and Agribusiness Industry; Food and Beverage Industry; Mexico; United States; North America;

Language: English

Format: Print

20 pages

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Citation:

Bell, David E., and Natalie Kindred. "Grupo Beta San Miguel." Harvard Business School Case 514-005, December 2013.

Case | HBS Case Collection | August 2019

New Hope Liuhe: Building an Integrated Agri-Food Business

Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry producer and processor. The firm also marketed a range of food products to consumers. This case describes NHL’s entrepreneurial beginnings, growth, and recent efforts to transform from a feed producer into an integrated agri-food company with an active presence throughout the chicken, duck, and pig value chains. Considerable context is provided on the structure and evolution of these livestock industries in China, the food processing industry, and important issues such as food safety. This background is helpful in enabling students to assess NHL’s evolution in scale and scope and consider what (if any) changes should be made to the firm’s strategy in the context of this critically important market.

Keywords: Strategy; Corporate Strategy; Food; Agribusiness; Expansion; Diversification; Growth Management; Consumer Behavior; Change Management; Entrepreneurship; Organizational Structure; Organizational Change and Adaptation; Government and Politics; Animal-Based Agribusiness; Transformation; Volatility; Business Cycles; Goods and Commodities; Supply Chain; Product; Agriculture and Agribusiness Industry; Food and Beverage Industry; China; Asia;

Citation:

Reinhardt, Forest L., Shu Lin, Natalie Kindred, and Nancy Hua Dai. "New Hope Liuhe: Building an Integrated Agri-Food Business." Harvard Business School Case 720-009, August 2019. View Details

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