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• Case | HBS Case Collection | January 2020 (Revised April 2020)

  Rumo: Infrastructure for a Healthier Economy

  Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred

  Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and ethanol producer, Rumo had been through a turnaround over the last three years, including heavy investment in operational improvements and financial deleverage, taking cash flow generation from a negative $278 million in 2015 to positive $15.3 million in 2018. In 2019, as the company planned its new expansion cycle ($3.4 billion would be invested from 2019 to 2023), Rumo's executives had to find the best way to continue to capture the value created, while preserving its relations with customers and other stakeholders.

  Keywords: Agribusiness; Plant-Based Agribusiness; Customer Relationship Management; Growth and Development Strategy; Logistics; Rail Transportation; Value Creation; Rail Industry; Transportation Industry; Agriculture and Agribusiness Industry; Latin America; Brazil;

  Citation:

  Reinhardt, Forest L., Mariana Cal, Ruth Costas, and Natalie Kindred. "Rumo: Infrastructure for a Healthier Economy." Harvard Business School Case 720-008, January 2020. (Revised April 2020.)  View Details

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• Case | HBS Case Collection | December 2016 (Revised February 2020)

  Elders Limited

  Forest L. Reinhardt and Dawn H. Lau

  Keywords: Agriculture and Agribusiness Industry; Australia;

  Citation:

  Reinhardt, Forest L., and Dawn H. Lau. "Elders Limited." Harvard Business School Case 717-018, December 2016. (Revised February 2020.)  View Details

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• Case | HBS Case Collection | October 2019 (Revised February 2020)

  The Predictive Index

  Lynda M. Applegate and James Weber

  Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
  Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the 65-year-old Predictive Index, they had used its behavioral assessment tool to help them hire staff and build teams and they strongly believed in its value. They also believed, however, that Predictive Index had the potential to be something more. After acquiring the company, they invested in technology and people to modernize the business, and Predictive Index earned recognition as a “best place to work.” In 2018, they developed a Talent Optimization platform, an offering that had the potential to transform the industry by helping companies align their business strategies with their human capital and leadership development strategies. In late 2019, as they prepared a broad rollout of Talent Optimization, and planned to scale their business by an order of magnitude, the pair wondered what hurdles they might face along the way and what other steps they should take to reach their goals.

  Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Market Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States;

  Citation:

  Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised February 2020.)  View Details

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