Publications
Publications
  • December 2013 (Revised February 2014)
  • Supplement
  • HBS Case Collection

Reinventing Brainlab (B)

By: Regina E. Herzlinger and Karol Misztal
  • Format:Print
  • | Language:English
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Abstract

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.

Keywords

Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Information Technology Industry; Health Industry; Germany

Citation

Herzlinger, Regina E., and Karol Misztal. "Reinventing Brainlab (B)." Harvard Business School Supplement 314-054, December 2013. (Revised February 2014.)

About The Author

Regina E. Herzlinger

General Management
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