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  • December 2013 (Revised January 2015)
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Barbara Krakow Gallery

By: Jose Alvarez and Nyssa Liebermann
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when Barbara Krakow, its founder, retires and hands it over to her associate, Andrew Witkin.

Keywords

Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston

Citation

Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
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About The Author

Jose B. Alvarez

Marketing
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Related Work

    • December 2013 (Revised January 2015)
    • Faculty Research

    Barbara Krakow Gallery

    By: Jose Alvarez and Nyssa Liebermann
    • January 2021
    • Faculty Research

    Barbara Krakow Gallery (B): Art and the Pandemic

    By: José B. Alvarez and David Lane
Related Work
  • Barbara Krakow Gallery By: Jose Alvarez and Nyssa Liebermann
  • Barbara Krakow Gallery (B): Art and the Pandemic By: José B. Alvarez and David Lane
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