Pricing in a Digital World (2019)
Citation:
Gourville, John T. "Pricing in a Digital World (2019)." Harvard Business School Case 520-049, November 2019. View Details|
Case HBS Case Collection November 2013 Coca-Cola: Liquid and Linked |
Abstract
Coca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts of the world, but for varying reasons. All represent efforts outside of the industry's normal advertising-based approach to marketing.
Keywords: marketing; promotions; advertising; Marketing Strategy; Advertising Campaigns; Global Strategy; Food and Beverage Industry; United States;
Citation:
Gourville, John, and Noah Fisher. "Coca-Cola: Liquid and Linked." Harvard Business School Case 514-024, November 2013.
