Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

Adam  Waytz; Michael I. Norton

Article | Emotion | April 2014

Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

Abstract

Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can inform the psychology of outsourcing—the replacement of jobs in one country by humans from other countries. We test four related hypotheses across six experiments: (1) Given people's lay theories about the capacities for cognition and emotion for robots and humans, workers will express more discomfort with botsourcing when they consider losing jobs that require emotion versus cognition; (2) people will express more comfort with botsourcing when jobs are framed as requiring cognition versus emotion; (3) people will express more comfort with botsourcing for jobs that do require emotion if robots appear to convey more emotion; and (4) people prefer to outsource cognition-oriented versus emotion-oriented jobs to other humans who are perceived as more versus less robotic. These results have theoretical implications for understanding social cognition about both humans and nonhumans and practical implications for the increasingly botsourced and outsourced economy.

Keywords: Technology; Job Cuts and Outsourcing; Emotions; Cognition and Thinking;

Format: Print

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Citation:

Waytz, Adam, and Michael I. Norton. "Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs." Emotion 14, no. 2 (April 2014): 434–444.

Emotional expression in digital form has become increasingly ubiquitous via the proliferation of computers and handheld devices. Using online surveys and live chat experiments across four studies and 1,325 individuals (Study 1A-B and 2A-B), and a large social media dataset spanning 4.9 billion individuals (Study 3), we examine whether digital emotion expression (emojis) predicts happiness at the individual and national levels. Our studies converge on three central findings. First, people use emojis in text-based communication to convey emotional experience. Second, the amount and diversity of emojis causally increases happiness during social interactions. Third, across 122 countries, higher total amount and greater diversity of emoji usage per capita and per user correlate with higher national happiness. Across levels of analysis, our results suggest that both the amount and diversity of digital emotion expression influences well-being.

Working Paper | HBS Working Paper Series | 2018

Backhanded Compliments: How Negative Comparisons Undermine Flattery

Ovul Sezer, Alison Wood Brooks and Michael I. Norton

Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”). Backhanded compliments are common, from delivering feedback in work settings to communicating in casual conversation and take several distinct forms (Studies 1a-b). Backhanded compliments have mixed effectiveness, as people who deliver backhanded compliments erroneously believe that they will both convey high status and elicit liking (Studies 2a-2b), but recipients and third-party evaluators grant them neither (Studies 3a-3b); however, backhanded compliments are successful in reducing recipients’ motivation (Study 3c). We identify two constructs useful in determining the general effectiveness of ingratiation: excessive concern with image drives negative perceptions of backhanded compliment givers, while perceptions of low relative rank in a distribution drives the reduced motivation of backhanded compliment recipients.

Keywords: backhanded compliments; Self-presentation; impression management; interpersonal perception; liking; Status; image concern; Interpersonal Communication; Status and Position; Perception; Motivation and Incentives;

Citation:

Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton. "Backhanded Compliments: How Negative Comparisons Undermine Flattery." Harvard Business School Working Paper, No. 18-082, February 2018. View Details

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Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

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