Publications
Publications
- October 2013
- HBS Case Collection
Lufa Farms
By: Jose B. Alvarez, Robert Mackalski, Annelena Loeb and Lisa Mazzanti
Abstract
In 2013, Mohamed Hage, founder of the rooftop farming business called Lufa Farms, thought his company had reached a level of maturity where scaling the business model was the next logical step. With two greenhouses already in Canada, he was looking into other locations in the U.S. Though Lufa Farms' advanced cultivation technologies made the company stand out in its sector, the industry was still young and investors were not fully comfortable putting their resources into rooftop farms. This case explores the intricacies of a rooftop farming business, how it built a successful brand, and presents the challenges that might lie ahead for the company as the founder thinks about expansion.
Keywords
Rooftop Farms; Agriculture; Greenhouse; Technology; Expansion; Strategic Partnerships; Cultivation; Agribusiness; Agriculture and Agribusiness Industry; Canada
Citation
Alvarez, Jose B., Robert Mackalski, Annelena Loeb, and Lisa Mazzanti. "Lufa Farms." Harvard Business School Case 514-008, October 2013.