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  • October 2013 (Revised February 2023)
  • Teaching Note
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Amazon in 2023

By: Sunil Gupta
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it spread itself too thin or is it positioning itself well for the future?

Keywords

Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry

Citation

Gupta, Sunil. "Amazon in 2023." Harvard Business School Teaching Note 514-056, October 2013. (Revised February 2023.)
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About The Author

Sunil Gupta

Marketing
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Related Work

    • October 2013 (Revised February 2023)
    • Faculty Research

    Amazon in 2023

    By: Sunil Gupta
Related Work
  • Amazon in 2023 By: Sunil Gupta
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