Publications
Publications
- October 2013 (Revised February 2023)
- HBS Case Collection
Amazon in 2023
By: Sunil Gupta
Abstract
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it spread itself too thin or is it positioning itself well for the future?
Keywords
Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry
Citation
Gupta, Sunil. "Amazon in 2023." Harvard Business School Teaching Note 514-056, October 2013. (Revised February 2023.)