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  • October 2013 (Revised April 2015)
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Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model had its own unique merits and risks. The team planned to fully examine each strategy to determine how to best get the brace into the hands of those who needed it most, the patients, and identify which one enabled Myomo to grow.

Keywords

Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry

Citation

Cespedes, Frank V., Shikhar Ghosh, and Matthew Preble. "Myomo: Getting Sales in Motion." Harvard Business School Case 814-034, October 2013. (Revised April 2015.)
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About The Authors

Frank V. Cespedes

Entrepreneurial Management
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Shikhar Ghosh

Entrepreneurial Management
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Related Work

    • October 2013 (Revised April 2015)
    • Faculty Research

    Myomo: Getting Sales in Motion

    By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
Related Work
  • Myomo: Getting Sales in Motion By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
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