Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2013
  • Case
  • HBS Case Collection

Dongfeng Nissan's Venucia (A)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
  • Format:Print
  • | Language:English
  • | Pages:27
ShareBar

Abstract

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information about environmental considerations. The short (B) case, designed for distribution in class, describes further complications, as an international dispute between the Japanese and Chinese governments created further uncertainties for Chinese consumers and hence for the carmakers. The (C) case concludes the story; it too can be distributed in class.

Keywords

China; Japan; Cross-cultural/cross-border; Multinational Firms; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

Citation

Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (A)." Harvard Business School Case 714-014, October 2013.
  • Educators
  • Purchase

About The Author

Forest L. Reinhardt

Business, Government and the International Economy
→More Publications

Related Work

    • October 2013
    • Faculty Research

    Dongfeng Nissan's <i>Venucia</i> (B)

    By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
    • October 2013
    • Faculty Research

    Dongfeng Nissan's <i>Venucia</i> (C)

    By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
Related Work
  • Dongfeng Nissan's <i>Venucia</i> (B) By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
  • Dongfeng Nissan's <i>Venucia</i> (C) By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College