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  • October 2013
  • Article
  • Harvard Business Review

Ferguson's Formula

By: Anita Elberse and Sir Alex Ferguson
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Abstract

When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson, United won 38 domestic and international trophies—giving him nearly twice as many as any other English club manager—and became one of the valuable franchises in sports. In 2012, during Ferguson's final season before retiring, Harvard Business School professor Anita Elberse had the unique opportunity to observe Ferguson's management style in a series of visits and in-depth interviews. In this collaborative explication, she details eight parts of Ferguson's "formula" as she observed them and gives the manager his say. The lessons described range from the necessity of maintaining control over high-performing team members to the importance of observation and the inevitability of change. The approach that brought Ferguson's team such success and staying power is applicable well beyond football—to business and to life.

Keywords

Strategy; Business Or Company Management; Management Style; Success; Sports; Sports Industry; England

Citation

Elberse, Anita, and Sir Alex Ferguson. "Ferguson's Formula." Harvard Business Review 91, no. 10 (October 2013): 116–125.
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About The Author

Anita Elberse

Marketing
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More from the Authors
  • Chip and Joanna Gaines' Magnolia Network By: Anita Elberse and Julia McNicholas
  • Paris Saint-Germain: Building One of the World's Top Sports Brands By: Anita Elberse and David Moreno Vicente
  • Live Nation and Pharrell Williams By: Anita Elberse and Kate Christensen
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