Publications
Publications
  • July 1996
  • Article
  • Journal of Product Innovation Management

New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
  • Format:Print
  • | Pages:9
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Keywords

Product; Research and Development; Customers; Markets

Citation

Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market." Journal of Product Innovation Management 13, no. 4 (July 1996): 325–333.

About The Author

Srikant M. Datar

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