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  • September 2013 (Revised June 2019)
  • Case
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Marquee: Reinventing the Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep Marquee one of NYC's hottest clubs for almost nine years. Meanwhile, they significantly expanded their portfolio of clubs in New York City, Las Vegas, and abroad. Now, after a costly renovation of Marquee New York City, would their investment pay off? Was it a wise idea to model the revamped club after its namesake in Las Vegas that had become North America's highest-grossing club by focusing on electronic dance music and featuring a high-profile DJ every night? Could Strauss and Tepperberg make the seemingly risky economics—which involved placing large bets on superstar DJs—work in a very different market?

Keywords

Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas

Citation

Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Case 514-028, September 2013. (Revised June 2019.)
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About The Author

Anita Elberse

Marketing
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Related Work

    • June 2014 (Revised September 2014)
    • Faculty Research

    Marquee: Reinventing the Business of Nightlife

    By: Anita Elberse
    • September 2014
    • Faculty Research

    Marquee: Reinventing the Business of Nightlife

    By: Anita Elberse
    • September 2013 (Revised June 2019)
    • Faculty Research

    Marquee: Reinventing the Business of Nightlife

    By: Anita Elberse, Ryan Barlow and Sheldon Wong
Related Work
  • Marquee: Reinventing the Business of Nightlife By: Anita Elberse
  • Marquee: Reinventing the Business of Nightlife By: Anita Elberse
  • Marquee: Reinventing the Business of Nightlife By: Anita Elberse, Ryan Barlow and Sheldon Wong
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