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  • August 2013 (Revised November 2020)
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Tesla Motors

By: Eric Van den Steen
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?

Keywords

Barriers To Entry; Economic Analysis; Learning Curve; Economies Of Scale; Innovation; Market Entry; Sustainable Competitive Advantage; Vision; Strategy And Leadership; Strategy; Competitive Strategy; Market Entry and Exit; Competitive Advantage; Technological Innovation; Leadership; Learning; Economics; Analysis; Auto Industry

Citation

Van den Steen, Eric. "Tesla Motors." Harvard Business School Case 714-413, August 2013. (Revised November 2020.)
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About The Author

Eric J. Van den Steen

Strategy
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    • March 2014
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    Tesla Motors

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    • August 2013 (Revised November 2020)
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    • September 2021
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    Tesla Motors in 2021: Competition Revs Up

    By: Eric J. Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
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  • Tesla Motors By: Eric Van den Steen
  • Tesla Motors By: Eric Van den Steen
  • Tesla Motors in 2021: Competition Revs Up By: Eric J. Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
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