Article
Journal of Macromarketing

The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study

By: R. S. Tedlow

Format:Print

Keywords

Marketing; United States

Citation

Tedlow, R. S. "The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study." Journal of Macromarketing 17, no. 2 (Fall 1997).

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About The Author

Richard S. Tedlow

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