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  • August 2013
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Desi Shack: Location Choice in the Big Apple

By: William R. Kerr and Alexis Brownell
  • Format:Print
  • | Language:English
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Abstract

Desi Shack is a “fast casual” restaurant, started by two HBS alumni, that serves Indian and Pakistani cuisine in midtown Manhattan. The founders are looking to expand into a second location and also plan to hire a COO, and there is very little room for error in the decision-making process if Desi Shack is to continue operating. This case discusses questions of location choice and hiring decisions, and provides an example of a framework entrepreneurs might use to think about the many factors that must go in to making these choices.

Keywords

Restaurant; New York City; Location Choice; Entrepreneurship; Food; Geographic Location; Food and Beverage Industry; New York (city, NY)

Citation

Kerr, William R., and Alexis Brownell. "Desi Shack: Location Choice in the Big Apple." Harvard Business School Case 814-012, August 2013.
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About The Author

William R. Kerr

Entrepreneurial Management
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Related Work

    • August 2013
    • Faculty Research

    Desi Shack: Location Choice in the Big Apple

    By: William R. Kerr and Alexis Brownell
Related Work
  • Desi Shack: Location Choice in the Big Apple By: William R. Kerr and Alexis Brownell
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