Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • Summer 2013
  • Article
  • California Management Review

Strategic Management of Intellectual Property: An Integrated Approach

By: William W. Fisher III and Felix Oberholzer-Gee
  • Format:Print
ShareBar

Abstract

In many organizations, the R&D, strategy, and legal functions are poorly integrated. As a consequence, firms miss opportunities to create and exploit the value of intellectual property. Functional silos are one reason for the lack of integration. More important, however, is the lack of a common framework and even language that would allow engineers, lawyers, and business executives to manage IP assets better. This article provides such a framework. There is no one best way to manage IP, and many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape, and the rapidly changing contours of intellectual property law.

Keywords

Innovation Management; Strategic Management; Legal Aspects Of Business; Licensing; Law; Innovation and Management; Knowledge Management; Intellectual Property; Business Strategy

Citation

Fisher III, William W., and Felix Oberholzer-Gee. "Strategic Management of Intellectual Property: An Integrated Approach." California Management Review 55, no. 4 (Summer 2013): 157–183.
  • Find it at Harvard
  • Read Now

About The Author

Felix Oberholzer-Gee

Strategy
→More Publications

More from the Authors

    • March 2022
    • Faculty Research

    SimpliSafe—Safe From Disruption?

    By: David Collis, Felix Oberholzer-Gee and Terrence Shu
    • January 2022
    • Faculty Research

    Walmart USA—Searching for Growth

    By: Felix Oberholzer-Gee and Maria P. Roche
    • 2021
    • Faculty Research

    Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

    By: Felix Oberholzer-Gee
More from the Authors
  • SimpliSafe—Safe From Disruption? By: David Collis, Felix Oberholzer-Gee and Terrence Shu
  • Walmart USA—Searching for Growth By: Felix Oberholzer-Gee and Maria P. Roche
  • Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance By: Felix Oberholzer-Gee
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College