Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2013 (Revised July 2014)
  • Case
  • HBS Case Collection

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie and Tanya Bijlani
  • Format:Print
  • | Language:English
  • | Pages:26
ShareBar

Abstract

Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the world's leading coffee chain company, opened its first 11 outlets in India's metropolitan cities with local giant, Tata, and promises of a national roll out. CCD management debated whether there was plenty of room for both Starbucks and CCD in India's large growing market, or whether Starbucks' entry required CCD to respond more assertively.

Keywords

Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India

Citation

Yoffie, David B., and Tanya Bijlani. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Case 714-409, August 2013. (Revised July 2014.)
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

Related Work

    • December 2013
    • Faculty Research

    Coffee Wars in India: Café Coffee Day Takes On the Global Brands

    By: David B. Yoffie
    • August 2013 (Revised July 2014)
    • Faculty Research

    Coffee Wars in India: Café Coffee Day Takes On the Global Brands

    By: David B. Yoffie and Tanya Bijlani
Related Work
  • Coffee Wars in India: Café Coffee Day Takes On the Global Brands By: David B. Yoffie
  • Coffee Wars in India: Café Coffee Day Takes On the Global Brands By: David B. Yoffie and Tanya Bijlani
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College