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  • August 2013 (Revised September 2015)
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Coursera

By: Ramon Casadesus-Masanell and Hyunjin Kim
  • Format:Print
  • | Language:English
  • | Pages:35
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Abstract

By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a leader of the MOOCs in terms of the number of student enrollments, courses, and partners. The case examines two aspects of these developments in the industry: (1) What choices did Coursera make that enabled it to grow so quickly? (2) In what ways did Coursera's success impact the success of its competitors, Udacity and edX? Would one player naturally come to dominate the industry, and if so, what choices should Coursera make to retain its market positioning?

Keywords

Business Models; Strategy; Competition; Business Model; Internet and the Web; Higher Education; Competitive Advantage; Education Industry

Citation

Casadesus-Masanell, Ramon, and Hyunjin Kim. "Coursera." Harvard Business School Case 714-412, August 2013. (Revised September 2015.)
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About The Author

Ramon Casadesus-Masanell

Strategy
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Related Work

    • August 2013 (Revised September 2015)
    • Faculty Research

    Coursera

    By: Ramon Casadesus-Masanell and Hyunjin Kim
Related Work
  • Coursera By: Ramon Casadesus-Masanell and Hyunjin Kim
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