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  • July 8, 2013
  • Column
  • Network for Business Sustainability, Thought Leaders (blog)

Greening Is Not Enough: 4 Steps to Corporate Leadership on Climate Change

By: Michael W. Toffel and Auden Schendler
  • Format:Electronic
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Abstract

Environmental sustainability usually means greening operations and products, but that's not nearly enough to stop climate change. Corporate leadership on climate change also requires urging action by governments, trade associations, and suppliers — and marketing these efforts.

Keywords

Leadership; Climate Change; Environmental Sustainability

Citation

Toffel, Michael W., and Auden Schendler. "Greening Is Not Enough: 4 Steps to Corporate Leadership on Climate Change." Network for Business Sustainability, Thought Leaders (blog) (July 8, 2013). (Reprinted in Greenbiz.com July 9, 2013.)

About The Author

Michael W. Toffel

Technology and Operations Management
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