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Supplement | HBS Case Collection | June 2013

Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)

by John Deighton and James T. Kindley

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Language: English Format: Electronic Purchase

Citation:

Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-571, June 2013.

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John A. Deighton

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More from the Author

  • Course Overview Note | December 2016 (Revised March 2018)

    Big Data in Marketing

    John Deighton and Mike Horia Teodorescu

    Keywords: big data; marketing; Data and Data Sets; Marketing;

    Citation:

    Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised March 2018.)  View Details
    CiteView DetailsPurchase Related
  • Teaching Note | HBS Case Collection | February 2018

    Instacart and the New Wave of Grocery Startups

    John Deighton

    Teaching Note for HBS No. 515-089.

    Citation:

    Deighton, John. "Instacart and the New Wave of Grocery Startups." Harvard Business School Teaching Note 918-411, February 2018.  View Details
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  • Case | HBS Case Collection | March 2016 (Revised February 2018)

    WPP: From Mad Men to Math Men (and Women)

    John Deighton, Sofia Pietrella and Leora Kornfeld

    Citation:

    Deighton, John, Sofia Pietrella, and Leora Kornfeld. "WPP: From Mad Men to Math Men (and Women)." Harvard Business School Case 516-065, March 2016. (Revised February 2018.)  View Details
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