Keywords: big data; marketing; Data and Data Sets; Marketing;
Citation:
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised March 2018.) View Details
Supplement | HBS Case Collection | June 2013 Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)by John Deighton and James T. Kindley |
Language: English | Format: Electronic | Purchase |
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-571, June 2013.
Course Overview Note | December 2016 (Revised March 2018)
John Deighton and Mike Horia Teodorescu
Keywords: big data; marketing; Data and Data Sets; Marketing;
Citation:
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised March 2018.) View DetailsTeaching Note | HBS Case Collection | February 2018
Instacart and the New Wave of Grocery Startups
Citation:
Deighton, John. "Instacart and the New Wave of Grocery Startups." Harvard Business School Teaching Note 918-411, February 2018. View DetailsCase | HBS Case Collection | March 2016 (Revised February 2018)
WPP: From Mad Men to Math Men (and Women)
John Deighton, Sofia Pietrella and Leora Kornfeld
Citation:
Deighton, John, Sofia Pietrella, and Leora Kornfeld. "WPP: From Mad Men to Math Men (and Women)." Harvard Business School Case 516-065, March 2016. (Revised February 2018.) View Details