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Supplement | HBS Case Collection | June 2013

Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)

by John Deighton and James T. Kindley

Language: English

Format: Electronic

Citation:

Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-571, June 2013.

About the Author

John A. Deighton

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