Publications
Publications
- June 2013
- HBS Case Collection
Olympic Rent-A-Car U.S.: Customer Loyalty Battles (Brief Case)
By: John Deighton and James T. Kindley
Citation
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles (Brief Case)." Harvard Business School Teaching Note 913-569, June 2013.