Frito-Lay, Inc.: A Strategic Transition (1990-1992)

Lynda M. Applegate

Case | HBS Case Collection | April 1994 (Revised October 2002)

Frito-Lay, Inc.: A Strategic Transition (1990-1992)

Abstract

Describes the changes in structure, management systems, people, and processes instituted by the company. Provides students with an opportunity to explore the nature of "IT-enabled" organizational change and the process through which it is implemented. Also enables a more general discussion of the challenges that companies face in organizing and managing in the 1990s and the actions that they are taking to meet those challenges. Affords an opportunity to confront the rhetoric of the emergence of a "new organization paradigm" with the reality.

Keywords: Organizational Change and Adaptation; Information Technology; Business Strategy; Food and Beverage Industry;

Format: Print

18 pages

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Citation:

Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1990-1992)." Harvard Business School Case 194-109, April 1994. (Revised October 2002.)

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Frito-Lay, Inc.: A Strategic Transition (1990-1992)

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