Publications
Publications
- April 1994 (Revised October 2002)
- HBS Case Collection
Frito-Lay, Inc.: A Strategic Transition (1987-1989)
Abstract
Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior management poised to institute a second round of organizational change initiatives--this time more radical in nature. Provides a rich description of the evolutionary nature of the vision for change and the development of the organizational and information infrastructure needed to support it. Students have an opportunity to define a detailed change agenda (e.g., specific changes in organization structure, management systems, people, processes, and information) and the actions needed to implement it.
Keywords
Transition; Organizational Change and Adaptation; Information Technology; Management Teams; Business Strategy; Food and Beverage Industry
Citation
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1987-1989)." Harvard Business School Case 194-108, April 1994. (Revised October 2002.)