Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Market Sizing

By: Jill Avery and Thomas Steenburgh
  • Format:Electronic
  • | Language:English
ShareBar

Abstract

Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to make your case: How many customers will buy it? How much will they pay? What are your competitors' strategies? We can help. Use HBR's Market Sizing tool again and again, to turn your raw market data into a clear analysis that will inform your product development and marketing plans. It will help you (1) gather the data you need to size your own market, (2) use your data to make confident projections, (3) turn your results into a game plan. HBR's Market Sizing tool includes: a brief tutorial that walks you through the process and calculations; instructions for gathering your own market data to plug into the tool; and the results of your data analysis in a PowerPoint to share with your colleagues. The tool will help you turn your own market data into a compelling business case for your great idea.

Keywords

Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing

Citation

Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
  • Purchase

About The Author

Jill J. Avery

Marketing
→More Publications

More from the Authors

    • April 2022
    • Faculty Research

    Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

    By: Jill Avery
    • March 2022
    • Faculty Research

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
    • March 2022
    • Faculty Research

    Supreme: Remaining Cool While Pursuing Growth

    By: Jill Avery and Sandrine Crener
More from the Authors
  • Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand By: Jill Avery
  • Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences By: Jill Avery
  • Supreme: Remaining Cool While Pursuing Growth By: Jill Avery and Sandrine Crener
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College