Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • Article
  • Simmons Magazine, SOM Edition

Marketing in the Age of Web 2.0

By: Jill Avery
  • Format:Print
ShareBar

Abstract

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic.

Keywords

Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry

Citation

Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
  • Read Now

About The Author

Jill J. Avery

Marketing
→More Publications

More from the Author

    • March–April 2023
    • Harvard Business Review

    Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

    By: Jill Avery and Marco Bertini
    • June 2022 (Revised August 2022)
    • Faculty Research

    Dollar Tree: Breaking the Buck

    By: Jill Avery and Marco Bertini
    • April 2022
    • Faculty Research

    Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

    By: Jill Avery
More from the Author
  • Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation? By: Jill Avery and Marco Bertini
  • Dollar Tree: Breaking the Buck By: Jill Avery and Marco Bertini
  • Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand By: Jill Avery
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College