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  • April 1994 (Revised October 2002)
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Frito-Lay, Inc.: A Strategic Transition 1980-1986

By: Lynda M. Applegate
  • Format:Print
  • | Pages:30
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Abstract

Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits plunge. Students have an opportunity to explore what went wrong and to define an action plan that addresses both the short-term and long-term challenges faced by the incoming CEO.

Keywords

Transition; Organizational Change and Adaptation; Information Technology; Management Succession; Management Teams; Business Strategy; Food and Beverage Industry

Citation

Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition 1980-1986." Harvard Business School Case 194-107, April 1994. (Revised October 2002.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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  • Wilburn Medical USA By: David Ager, Lynda M. Applegate and James Barnett
  • AEEC: Building Ecosystem Partnerships for Digital Transformation By: Lynda M. Applegate and James Short
  • Communities In Schools (Atlanta): Innovating a College Program By: V. Kasturi Rangan, Lynda M. Applegate and Alexis Lefort
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