Publications
Publications
- April 1994 (Revised October 2002)
- HBS Case Collection
Frito-Lay, Inc.: A Strategic Transition 1980-1986
Abstract
Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits plunge. Students have an opportunity to explore what went wrong and to define an action plan that addresses both the short-term and long-term challenges faced by the incoming CEO.
Keywords
Transition; Organizational Change and Adaptation; Information Technology; Management Succession; Management Teams; Business Strategy; Food and Beverage Industry
Citation
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition 1980-1986." Harvard Business School Case 194-107, April 1994. (Revised October 2002.)
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