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• Case | HBS Case Collection | October 2017 (Revised April 2019)

  Hank and Nancy: The Subprime Crisis, the Run on Lehman and the Shadow Banks, and the Decision to Bailout Wall Street

  Rafael Di Tella, Alberto Cavallo and Aldo Sesia

  Citation:

  Di Tella, Rafael, Alberto Cavallo, and Aldo Sesia. "Hank and Nancy: The Subprime Crisis, the Run on Lehman and the Shadow Banks, and the Decision to Bailout Wall Street." Harvard Business School Case 718-022, October 2017. (Revised April 2019.)  View Details

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• Case | HBS Case Collection | September 2018 (Revised April 2019)

  AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

  Henry McGee and Aldo Sesia

  In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie theater chain, AMC Entertainment, is employing an aggressive strategy to bolster the moviegoing experience by adding new amenities including plush reclining seats, reserved seating, and upscale food and beverage options. He is also placing a special emphasis on expansion overseas where the market is growing. Will his actions allow the company to successfully compete in a mature industry under assault by new digital competitors? With the growing popularity of entertainment subscription services like Netflix and Spotify, should AMC adopt a similar business model?

  Keywords: exhibitors; movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry;

  Citation:

  McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)  View Details

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• Case | HBS Case Collection | February 2016 (Revised April 2019)

  InsightSquared: Developing the Sales and Marketing Plan

  Mark Roberge, Tom Eisenmann and Frank Cespedes

  Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path ahead, specifically on the sales and marketing plan. Shilmover preferred a sales-centric approach to growth while Clemens preferred a marketing-centric one. Which strategy was optimal for their venture’s next phase of growth?

  Keywords: Sales planning; Software; Marketing; Sales; Planning; Growth and Development Strategy;

  Citation:

  Roberge, Mark, Tom Eisenmann, and Frank Cespedes. "InsightSquared: Developing the Sales and Marketing Plan." Harvard Business School Case 816-074, February 2016. (Revised April 2019.)  View Details

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