Publications
Publications
- June 2013 (Revised March 2014)
- HBS Case Collection
Strategic Complements and Substitutes
Abstract
The framework of strategic complements and substitutes can help companies anticipate competitors' responses. It is particularly helpful in deciding on price- or capacity-commitments (or pre-emption), but it can provide more general guidance for analyzing the potential impact of commitments and pre-emption.
Keywords
Competition; Strategic Substitutes; Strategic Complements; Puppy Dog Strategy; Competitive Strategy; Game Theory; Strategy; Economics
Citation
Van den Steen, Eric. "Strategic Complements and Substitutes." Harvard Business School Technical Note 713-542, June 2013. (Revised March 2014.)