Publications
Publications
  • June 2013 (Revised August 2017)
  • Case
  • HBS Case Collection

Coupa

By: Michael Roberts and William Sahlman
  • Format:Print
  • | Language:English
  • | Pages:21
ShareBar

Abstract

The case describes the growth of Coupa, a software as a service platform for procurement / expense management. The issues in the case are around how fast to grow and how to finance that growth. The case includes a detailed financial model that will help students analyze the impact of hiring additional sales people and the consequent impact on sales and profits.

Keywords

Managing Growth; Sales Force Management; Growth Management; Entrepreneurship; Salesforce Management

Citation

Roberts, Michael, and William Sahlman. "Coupa." Harvard Business School Case 813-114, June 2013. (Revised August 2017.)

About The Author

William A. Sahlman

Entrepreneurial Management
More Publications

Related Work