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  • June 2013 (Revised August 2017)
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Coupa

By: Michael Roberts and William Sahlman
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

The case describes the growth of Coupa, a software as a service platform for procurement / expense management. The issues in the case are around how fast to grow and how to finance that growth. The case includes a detailed financial model that will help students analyze the impact of hiring additional sales people and the consequent impact on sales and profits.

Keywords

Managing Growth; Sales Force Management; Growth Management; Entrepreneurship; Salesforce Management

Citation

Roberts, Michael, and William Sahlman. "Coupa." Harvard Business School Case 813-114, June 2013. (Revised August 2017.)
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About The Author

William A. Sahlman

Entrepreneurial Management
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Related Work

    • December 2015
    • Faculty Research

    Coupa

    By: William Sahlman and Robert White
    • June 2013 (Revised August 2017)
    • Faculty Research

    Coupa

    By: Michael Roberts and William Sahlman
Related Work
  • Coupa By: William Sahlman and Robert White
  • Coupa By: Michael Roberts and William Sahlman
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