Publications
Publications
  • July 1993
  • Article
  • Management Science

Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model

By: R. Lal and V. Srinivasan
  • Format:Print
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Keywords

Compensation and Benefits; Product

Citation

Lal, R., and V. Srinivasan. "Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model." Management Science 39, no. 7 (July 1993).

About The Author

Rajiv Lal

Marketing
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