Publications
Publications
- June 2013
- HBS Case Collection
Mobilizing an Online Business
By: Peter Coles and Benjamin Edelman
Abstract
Entrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.
Keywords
Mobilization Strategy; Network Effects; Platforms; Internet; Entrepreneurship; Strategy; Two-Sided Platforms; Technology Adoption; Innovation Strategy; Information Technology Industry; Telecommunications Industry; Computer Industry
Citation
Coles, Peter, and Benjamin Edelman. "Mobilizing an Online Business." Harvard Business School Background Note 913-061, June 2013. (request a courtesy copy.)