Publications
Publications
  • July 1994
  • Article
  • Journal of Business

Retail Pricing and Advertising Strategies

By: R. Lal and C. Matutes
  • Format:Print
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Keywords

Price; Strategy; Advertising

Citation

Lal, R., and C. Matutes. "Retail Pricing and Advertising Strategies." Journal of Business (July 1994).

About The Author

Rajiv Lal

Marketing
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