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  • June 2013 (Revised August 2013)
  • Case
  • HBS Case Collection

AVA.ph: Growing a Filipino E-Commerce Company

By: William R. Kerr and Henry Motte-Munoz
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location choice, and global entrepreneurship broadly.

Keywords

Market Platforms; Business Growth and Maturation; Internet; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Retail Industry; Philippines

Citation

Kerr, William R., and Henry Motte-Munoz. "AVA.ph: Growing a Filipino E-Commerce Company." Harvard Business School Case 813-188, June 2013. (Revised August 2013.)

About The Author

William R. Kerr

Entrepreneurial Management
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