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Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Students (Brief Case)

By: Frank V. Cespedes and Heather Beckham
  • Format:Electronic
  • | Language:English
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Citation

Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 913-576, May 2013.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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